Booking Engine Upselling Tools - OTA Comparison

OTA Comparison Tool

Marketing Tools > BE Upselling Tools > OTA Comparison

When a hotel first views this screen it may appear like the sample screen below. If this is the case, they should contact the support team for activation of this feature:

The property will then enter the information that should be displayed on the OTA Comparison Tool:

And insert their disparity strategy:

 

Disparity Management refers to the maximum amount of a discount that should be given in case of disparity with the OTAs.

This means that a discount will only be applied if the OTA has a rate that is lower than the BE and it will never be discounted more than the maximum percentage set. Properties may also set Not applicable (blackout) dates for this discount:



Additional discount compared to OTA allows a property to always discount by the set amount to allow a lower price on the BE than the OTA at all times. A property may also select to ONLY apply the discount in case of disparity by selecting this option.

This discount can be set by dollar (or property default currency) amount or by percentage and can also be applied by day or to the total reservation amount:

Additionally, not applicable (blackout) dates may also be set for this discount:



Following is an example of how this comparison tool appears on the website. It can be displayed as a pop-in window above the Booking form or on the left side:

 

​

 

If you have any questions, please reach out to the support team.

• Related Articles

• Vertical Booking Presents the Booking Engine Upselling Tools

  You can access the webinar by clicking on the video below. Additionally, we have attached the presentation materials for your reference. Presentation Attached

• Booking Engine Upselling Tools - Flexible Dates

  Booking Engine Upselling Tools Flexible Dates Marketing Tools > BE Upselling Tools > Flexible Dates Begin by expanding Setup: Insert the first section, and click save: Active: activates flexible dates Show online: show on the booking engine Graph: ...

• Booking Engine Upselling Tools - Persuasive Messaging

  Marketing Tools > BE Upselling Tools > Persuasive Messaging The system has default messages built that can be activated: Or custom messages can be created as well: Persuasive messages can be shown in 4 different points in the booking To create a new ...

• Booking Engine Upselling Tools - Alternative Offers

  Booking Engine Upselling Tools Alternative Offers Marketing Tools > BE Upselling Tools > Alternative Offers First, click The following screen will return: Insert the name, and then choose the rate plan to show for the Alternative Offer: Then choose ...

• Booking Engine Upselling Tools - Secret Deals

  Booking Engine Upselling Tools Secret Deals/Locked Offers Marketing Tools > BE Upselling Tools > Secret deals/locked offers This feature allows you to set-up ‘secret’ products by creating private, group rates that are only available to registered ...